ANALYTICS, RESEARCH AND STRATEGY
At Centipede Digital® we use data to predict consumer needs, desires and future behaviors. From our market and consumer analysis we can develop personalized marketing strategies in order for us to produce the highest possible return on investment of any marketing dollars spent.
Our goal of a consumer analysis is for our team and our client to gain an intimate understanding of the market. We uncover detailed demographics, consumer segmentations, and information pertaining to consumer interests and influences. The information gathered will empower us to develop consumer personas, which will be used to create near 1:1 communication strategies with the target market.
Have you ever asked a customer how they heard about you? With call tracking we can help analyze how a customer got to you from the campaign or keyword that caught their attention. Centipede Digital offers both HIPAA Compliant Call Tracking and Non-HIPAA Call Tracking in order to tailor the tool to the needs of a particular industry.