A partner to shape where your business goes next.
Since 2014, we’ve worked with businesses across the country to agree on where you want to go, and then we do the work to get there: the marketing, the website, and AI where it actually helps.
Example — not a real client conversation
A watched AI front desk
- Missed call. After hours, a call to the business goes unanswered.
- Text-back. The front desk sends a short message: we can help, here are the next times.
- Booked. The person picks a slot. It lands on the calendar.
- Human handoff. A person on your side reviews it in the morning and takes it from there.
This is a walkthrough of how the work can go. It is not a transcript, and it is not a promise about volume or results.
Credentials
- Founded 2014
- Professional Certified Marketer, AMA, August 2019
- AMA member
- Google Ads certified
- Microsoft Ads certified
- Forbes Agency Council, accepted 2021
- 2020 Gold dotCOMM Award
- 2021 Gold MUSE Creative Award
- Fully remote, national work
- Founded 2014
- Professional Certified Marketer, AMA, August 2019
- AMA member
- Google Ads certified
- Microsoft Ads certified
- Forbes Agency Council, accepted 2021
- 2020 Gold dotCOMM Award
- 2021 Gold MUSE Creative Award
- Fully remote, national work
Strategy, then the work to carry it out.
Twelve years on, that is still how we work: a defined plan, then the work to carry it out, with businesses across the country.
The gap.
When Tom Morganelli was mentoring at the Dallas Entrepreneurial Center, he would help a business with its strategy, then find that no one had been able to carry the plan out.
Founded in 2014.
He started Centipede Digital to do both: sit down and agree on where the business should go, then do the marketing, the website, and the other work the plan actually needs.
What we won’t do.
We turn work down when we would care more about a company’s growth than the people who run it. We don’t take two competing clients in the same market.
Three ways to work together.
Most clients are on a monthly full-service retainer. Managing Meta and Google ads is part of that retainer, not a surprise hourly bucket. We use AI across every plan where it helps.
Core Growth
The full-service retainer: site care, ads, content, SEO, and reporting.
Growth + Visibility
Core, plus a named AI search program and a tighter listing and review cadence.
Leadership
Growth + Visibility, plus a monthly strategy seat with Tom.
Public pricing on every plan is “Contact us for pricing.” Exact scope is in the agreement. A named AI search program sits in Growth + Visibility. An AI front desk is a separate, optional offer.
Who owns the decisions.
A senior person on our side owns your budget, your creative, and the decisions that affect your brand.
We use the platforms’ own automation, and we use AI, when those things actually help. You work with the people who run the account — there is no handoff to a junior rep — so decisions can move quickly.
Who you’ll work with.
Centipede Digital is led by Tom Morganelli, who founded the firm in 2014. Senior people stay on every account. The same people who sit in the planning conversation also do the work — there is no handoff to a junior rep.
August 2019
Professional Certified Marketer
The AMA’s PCM credential.
Membership
AMA member
A member of the American Marketing Association.
Advertising
Google Ads and Microsoft Ads certified
Certified in both platforms.
2021
Forbes Agency Council
Accepted in 2021, not described here as a current membership.
Dated honors, and where to read more
In 2020 we received a Gold dotCOMM Award for a social campaign created for Total Orthopedics Sports & Spine, “Working Remote Can Be A Pain,” from AMCP. In 2021 we received a Gold MUSE Creative Award for a magazine advertisement created for the McKinney Economic Development Corporation. The fuller, dated wording is on About. A verified client review is on the Work page, quoted exactly. If a monthly strategy seat with Tom is what you’re looking for, see Leadership.
What we look at before we recommend a plan.
You can do a version of this yourself. Before we suggest a plan, we typically look at:
The website — is it clear what you do, and can someone contact you easily on a phone?
Listings — is the name, address, and phone consistent, and is the information current?
How leads come in, and what happens after they arrive. A lot of businesses lose work in that gap, not in the advertising.
Ads accounts, if you have them: what’s running, what’s paused, and whether the budget points at the offers you want.
Analytics. We use GA4. If tracking is broken or missing, we’ll say so.
Search — what already shows up for your business name, and whether the basics are in place.
A first conversation is straightforward; we don’t need a lengthy audit document to make it useful. If you already work with us, we start from what we already know, not from scratch. Talk with us.
How an engagement goes
Look, agree, do the work, review.
- 01 Look at the business
- 02 Agree on priorities
- 03 Do the work
- 04 Review
Look at the business.
We start by sitting with where you are: the market, the customers, the site, the channels, and what is already working. We do not begin with a stack of tools.
Agree on priorities.
We agree, in writing, on where you want to go and what we will do first. If a plan is not a fit, we will say so.
Do the work.
Senior people stay on the account. The marketing, the website, and AI where it actually helps — including a watched front desk when that is part of the engagement — are done by the same firm that set the plan.
Review.
We look at what happened, what we would change, and what the next stretch should be. Citations, mentions, and activity are not the same as customers. We say so in the report.
A short self-check
Growth readiness
Five questions. The result is a recommendation, not a score, and not a diagnosis of your business.
Questions we hear a lot.
How fast will we see results?
It depends on the channel. Paid ads can start bringing in traffic and inquiries within the first month, once campaigns are live. SEO usually takes longer — you often start to see movement over a few months, and the more durable results tend to build over the rest of the year. We’ll tell you what to expect for your situation, and we won’t pretend a timeline is a guarantee.
Can we hire you for just one thing?
Yes. You can work with us on a single service. If a monthly growth plan would actually serve you better, we’ll say so, and why.
Are ads billed separately?
No. Managing Meta and Google ads is part of the full-service retainers, unless we agree on a different scope in writing. The media spend itself is yours. Our team directs it, and we use the platforms’ automation where it helps.
Do you only work with one industry?
No. We work with businesses across the country, in more than one industry: professional services, healthcare, home builders, real estate, insurance, law, nonprofits, early childhood education, and others.
Where are you based?
We’re a fully remote firm. We work with businesses across the country. You can reach us at (877) 521-6002, or through the contact form.
We’re already a client. Can we add something?
Yes. If you want to add AI Operations, a website project, or talk about a different plan, tell us. We add that work to the engagement you already have.