by centipededigital | Mar 7, 2023 | Good To Know Articles, Marketing 101 Articles
Martech, short for marketing technology, refers to the tools and software used by businesses to manage and automate their marketing processes. Martech includes various tools, from marketing automation to customer relationship management (CRM) software. Here’s...
by centipededigital | Mar 7, 2023 | Good To Know Articles, Marketing 101 Articles
Content marketing has become an essential aspect of digital marketing in recent years. The competition for online attention is fierce, and businesses must have a solid content strategy in place to stand out. In this article, we’ll discuss some content strategy...
by centipededigital | Mar 25, 2021 | Marketing 101 Articles
There are a lot of fake listings on Google. Unfortunately, those listings make it harder for your audience to know whom they can trust. You may work in a field such as law, finance, or real estate. If so, you might wonder how to participate in Google paid advertising....
by centipededigital | Feb 24, 2021 | Marketing 101 Articles
Are you struggling to boost brand awareness, engage your target audience, and generate fresh leads? You’re not alone. About 73% of leads aren’t sales-ready when they first interact with your brand. Meanwhile, almost 80% of your leads will never convert...
by centipededigital | Feb 15, 2021 | Law Firm Marketing Articles, Marketing 101 Articles
With about 3.5 billion Google searches every day, it’s no wonder law firms are using PPC for their marketing strategies. Pay per click (PPC) is a type of advertising that allows businesses to display ads on search engine results pages for a fee. Through targeted...
by centipededigital | Feb 15, 2021 | Law Firm Marketing Articles, Marketing 101 Articles
One of the best ways to convert website users into prospective customers for your law firm is with Google AdWords. Many firms understand how important it is to attract clients with Google AdWords. In fact, Google’s advertising business brings in tens of...
