(Lake Grove, New York – October 12, 2021) Centipede Digital, a full-service marketing, creative and communications agency, has been named a Gold winner for its economic development marketing in the 2021 MUSE Creative Awards competition. The MUSE Creative Awards and the MUSE Design Awards received over 5,000 submissions from all over the world.
Centipede Digital takes the 2021 Gold Award in the competition, with the winning work created for their client, McKinney Economic Development Corporation. Centipede Digital used its expertise to create a magazine advertisement meant to capture business executives’ attention in a competitive market by showcasing the City’s unique environment, the qualities that make it a destination for business growth and expansion and the business incentives provided by the Client.
“The recognition from MUSE is exciting and reassures us that we are storytellers with a strategy,” said Centipede Digital President Kate Morganelli. “This award showcases that we are continuously positioning our clients for success.”
The MUSE awards programs stay true to their objective of honoring professionals in both creative and design spaces, promoting the entrants’ excellent works in spite of the changing times wrought by the pandemic. All this is only possible with the commitment shown by the International Awards Associate (IAA), creator of the awards. “Evidently, the new normal has brought about changes to how people operate in the world” said Kenjo Ong, CEO of IAA. “Despite the challenges, these individuals have shown remarkable tenacity in their continued excellence, wis clearly demonstrated in their works.”
IAA upholds impartiality by enacting strict assessment criteria and organizing a jury made up of industry professionals, who are living examples of excellence themselves. The jury then selects individuals whose works distinguishes themselves, in hopes that these people would then set new benchmarks in their fields.
The Jury and Evaluation Process
With as many as 46 jurors onboarding from 25 countries, the awards ensures that a diverse panel of qualified professionals are adjudicating the competition. These individuals can be found working under leading companies from the creative and design industries, such as Associate Creative Director of MullenLowe Renato Barreto, Visual Communication Design Specialist at United Nations Children’s Fund Shangning Wang, Creative Director of BEAMY Ronn Lee, Creative Director of ADBRAIN Inc. Masanori Eto, Dr Adjunct Associate Professor and Design Director of Irving Smith Architects Jeremy Smith, Founder and Creative Director of Kre8ive Partners Mark Turner, Owner and Founder of UArchitects Misak Terzibasiyan, etc.
Every entry is assessed based on relevant standards pertaining to their respective industries in order to ensure impartiality. Further, blind judging is exercised, as such jurors are only able to assess each entry purely on its own merits.
Participation of International Brands
With the world’s attention affixed on the competitions, the MUSE Creative and Design Awards received entries from distinguished companies such as McAfee Brand and DX Team, Groove Jones, MIKADO International, Baston, 4129Grey Advertising Agency, Mercurio Design Lab S.r.l., TANSEISHA Co., Ltd., Polestar, Hany Saad Innovations, ReScan, and ShenZhen Lingyun creative packaging design Co., Ltd.
There were also submissions from entrants who produced work for other famous organizations, such as Verizon, Silks Hotel Group, Advance Auto Parts, IKEA, IBM, Michelin, GT America, GEMDALE, Midea Real Estate Group Co., SHIMAO GROUP, Colgate Palmolive, Calpis, Vista Alegre, and Hines.
“With our platform poised to support a burgeoning industry of creative and design professionals, we remain optimistic in the potential of these industries,” Ong said. “The team in IAA bears witness to the professionalism and excellence displayed by these individuals who persevere in spite of recent hardships. We will continue to endure and uphold this platform for those who need it, and in turn, we hope to see these talents rise in fame and glory.”
ABOUT CENTIPEDE DIGITAL®
Centipede Digital was established in 2014. They are an independent marketing, advertising, and communications agency with locations in Texas and New York. As a Google Partner with Microsoft Certified Advertising Professionals and Professional Certified Marketers on staff, Centipede Digital® has the expertise to fuel smarter marketing that is more relevant, personal, and engaging.
For more information about Centipede Digital, visit centipededigital.com.