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Blogging Just To Blog – Avoid These Mistakes

by centipededigital | Aug 16, 2018 | Marketing 101 Articles

Don’t set yourself up to fail. A blog can grow your audience and keep your brand top of mind; however, when you blog just to blog you could be doing yourself a disservice. When we talk to our clients about the importance of blogging, their usual response is that they...

Content Marketing: Why you need a strategy

by centipededigital | Aug 14, 2018 | Marketing 101 Articles

In a perfect world, everyone would respond harmoniously to everything you did in the marketplace.  Every engagement would start the sun shining, the birds singing and the register ringing. Unfortunately, that world doesn’t exist. In reality, you can’t make everyone...

Evaluate Everything: Make Smart Business Decisions

by centipededigital | Aug 12, 2018 | Marketing 101 Articles

Stop marketing to yesterday’s definition of today. What do I mean by that? Too many business owners get stuck in a rut of doing the same thing day in and day out. What worked last time, won’t always work every time. As a business owner, it is your responsibility to...

What’s The Difference Between Marketing And Advertising?

by centipededigital | Aug 10, 2018 | Marketing 101 Articles

It kills me when a business owner says my brother (replace this with any relative) does my marketing. Then they proceed to show me the flyer that their “relative” put together for $50. Inevitably, the conversation takes a turn because I simply cannot let another human...

The Morganelli Agency® is Now Centipede Digital

by centipededigital | Aug 9, 2018 | In The News

How We Got to Where We AreThe Morganelli Agency® was born several years ago. Its founder, Tom Morganelli, came up with the idea when he would volunteer his time at the Dallas Entrepreneurial Center (Addison Treehouse) and work with entrepreneurs on their go-to-market...
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