by centipededigital | Nov 6, 2023 | Digital Marketing Articles, Gendered Marketing
In a world where every color, character, and playset seems to whisper tales of faraway lands and grand adventures, toys are the messengers of imagination for children. Yet, there’s an underlying narrative that has long been woven into the fabric of toy...
by centipededigital | Oct 11, 2023 | Digital Marketing Articles, tiktok
In the bustling realm of social media, TikTok has emerged as a front-runner, captivating users with its eclectic mix of short-form videos. With an interface that caters to the swipe-happy, visually stimulated user of today, many find themselves asking, “Is...
by centipededigital | Mar 12, 2023 | Consumer Goods Articles
For decades, consumer goods have been marketed in gender-specific ways, with products targeted toward men and women. Women have been the primary targets of many consumer goods, from household cleaning products to cigarettes. But why were so many products marketed...