KIDS R KIDS

A MULTI-LOCATION CHILD CARE LOOKS TO GROW THEIR ENROLLMENT.

SUMMARY

Kids R Kids Learning Academy is a global brand with over 170 franchises in the United States and several locations in China. Kids R Kids offers a wide variety of early care and education programs that combine age-appropriate, educational activities with a safe and caring atmosphere.

OUR ROLE

Social Media Advertising

Social Media Management

Pay Per Click Advertising

Reputation Management

Creative Design

Landing Page Design

Public Relations

Copyrighting

Print Advertising

Direct Mail

Photography

Marketing Automation

Digital Magazine

Blog Writing

Call Tracking

THE CHALLENGE

Several Kids ‘R’ Kids Learning Academies were looking to increase leads, along with improving their content marketing on social media channels. Their previous marketing provider was not generating qualified leads and their return on investment was poor.

THE STRATEGY

With a strategic plan in place for lead generation and a complete revamp of marketing collateral and social media, the locations were able to gain more qualified leads for less money and to better retain their current customers through authentic engagement.

KRK-Perks-Landing-Page-Design-Childcare-Marketing

A Digital Experience For A Brick And Mortar Brand

We developed a monthly digital magazine that was customized for each participating location. Inside each edition, readers enjoyed recipes, crafts, and parenting articles. Locations were able to sell advertising space, along with place local content for own location (i.e. menus, events, contests, etc.)

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