A Unique Approach
to Economic Development Marketing
Deliverables
Logo Design
Brand Strategy
Website Design
Media Relations
Public Relations
Copywriting
Email Marketing
Social Media
Print Advertising
Campaign Development
Promotional Items
Marketing Consulting
Videography Photography
The McKinney Economic Development Corporation was looking to reinvent itself. They were looking to elevate their brand image and voice through a resurgence of McKinney’s vibrant community, entrepreneurial spirit, and wealth of expansive economic opportunity.
Their website and brand logo were not differentiating them in the marketplace and caused confusion amongst their audience. They wanted to find a marketing partner that could help them completely re-brand their voice, image, and identity. They also wanted digital marketing experts that could help with lead generation and brand awareness.
Our Objective
There are thousands of cities across the country that are competing for the interest of a site selector and only the most UNIQUE cities will be considered for any given development project. It was our mission to ensure that McKinney is UNSURPASSED when it comes to it’s larger than life persona by using the most advanced marketing techniques to provide the world with access to this great city.
Logo Design
McKinney is UNIQUE and the reasons are endless. Our team developed a concept that is meant to give the audience a sense of what makes McKinney UNIQUE. This brand campaign stretched across the three key pillars in economic development —
live, work, and play.
Primary Logo
Secondary Logo
Campaign Logo
“Centipede has finished the creative work for this contract in creating a new website and corporate logo package. The launch of our new website has been a success and the design is well received. We appreciate the personal attention they’ve given us from day one. They are interested in you, not just your corporate needs.”
US Headquarters
Centipede Digital®
610 Elm Street, Suite 100
McKinney, Texas 75069
1.972.521.6002 Tel
East Coast
Centipede Digital® New York
2780 Middle Country Rd, Suite 218
Lake Grove, New York 11755
1.631.400.4233 Tel
New Business Inquiries
Adam Lester
(+1) 1.877.521.6002 Ext. 107
1.877.521.6002 Toll-Free