A Unique Approach
to Economic Development Marketing
The McKinney Economic Development Corporation was looking to reinvent itself. They were looking to elevate their brand image and voice through a resurgence of McKinney’s vibrant community, entrepreneurial spirit, and wealth of expansive economic opportunity.
Their website and brand logo were not differentiating them in the marketplace and caused confusion amongst their audience. They wanted to find a marketing partner that could help them completely re-brand their voice, image, and identity. They also wanted digital marketing experts that could help with lead generation and brand awareness.
There are thousands of cities across the country that are competing for the interest of a site selector and only the most UNIQUE cities will be considered for any given development project. It was our mission to ensure that McKinney is UNSURPASSED when it comes to it’s larger than life persona by using the most advanced marketing techniques to provide the world with access to this great city.
McKinney is UNIQUE and the reasons are endless. Our team developed a concept that is meant to give the audience a sense of what makes McKinney UNIQUE. This brand campaign stretched across the three key pillars in economic development —
live, work, and play.
“Centipede has finished the creative work for this contract in creating a new website and corporate logo package. The launch of our new website has been a success and the design is well received. We appreciate the personal attention they’ve given us from day one. They are interested in you, not just your corporate needs.”