PAID SEARCH AND SOCIAL
PAID SEARCH TO DRIVE REVENUE
Whether you call it pay-per-click advertising, PPC or search engine marketing (SEM), paid search remains one of the most cost-effective and scalable ways to grow your business.
As a Google Partner, Microsoft Certified Advertising Professional and Professional Certified Marketer, Centipede Digital® has the expertise that enables our clients to target decision makers and influencers.
Centipede Digital® will develop and manage hyper-targeted Pay Per Click advertising campaigns geared towards your target audience, industries, markets, and organizations. We’re experts in paid campaigns on the following platforms:
WAZE IN-CAR ADVERTISEMENTS
WHAT WILL A PPC CAMPAIGN DO FOR YOU?
- Drive highly targeted, relevant traffic to your website/targeted/prospect specific landing pages
- Dramatically reduce customer acquisition costs
- Grow your market share by showing your ads for search terms you would not ordinarily rank for
- Track how users from each campaign interact with your brand and build behavior-based consumer profiles
- Spread awareness to your target audience by ensuring that your business stays top of mind with those who may be in the market for your services.
IS PPC THE SAME AS SEO?
Simply put, no! Pay Per Click advertising (PPC) is paid acquisitions whereas Search Engine Optimization (SEO) aims to help rank your website higher in search results organically.
SEO takes time and is not going to have instantaneous results like a well-planned PPC campaign. Don’t get us wrong, SEO is important, but you can’t have unreal expectations. SEO is a long-term marketing tactic and shouldn’t be seen as a way to generate sales quickly.