Don’t overspend on a marketing department when you can outsource to a skilled marketing team.
Promoting your business and the goods or services you sell by utilizing digital marketing is one of the best ways to connect with people who are interested in what you have to offer. When you’re deciding to spend your budget on this crucial endeavor, you have a choice of outsourcing to a digital marketing agency or an in-house marketing team. Understanding the pros and cons of your choice should help you make a solid decision.
A Marketing Agency May Provide More Expertise
“Should I hire a marketing agency?” If you’ve thought of this question, it’s important to note the differences between the skills offered by an in-house marketing team and a digital marketing agency. While you might find a highly-skilled specialist who you can hire for marketing under of roof to implement SEO, PPC, Facebook advertising and social media marketing, they probably can’t dig deep into analysis. An agency offers experienced experts who have knowledge in each category.
Outsourcing to a Marketing Agency Can Be Highly Cost-Effective
When you outsource marketing tasks to an agency, you’re not getting access to a single person who is a jack of all trades. Each member of an agency has their own specialty, which means you’ll be hiring an SEO expert, Google AdWords expert and social media expert. Taking this action can be highly beneficial as it lowers your costs, provides more specialization and stretches your budget even farther for actual advertising.
How Much Does a Marketing Agency Cost?
You may be wondering, “How much does a marketing agency cost?” When you consider that hiring an employee to conduct marketing under of roof is likely going to cost anywhere from $3000 to $7500 each month, depending on their experience, it can take a big chunk out of your budget quickly. Comparing this cost with the expense you’d pay to utilize an agency shows that outsourcing your marketing tasks would likely range from $500 to $5000 each month, which is considerably less than hassling with an internal marketing department. Why use precious funds from your marketing budget to pay for training, equipment, benefits, firing, hiring and other obligations when you can put those dollars to work specifically for your marketing requirements?
Get Access to More Tools When You Outsource Marketing to a Team of Professionals
Marketing agencies often stay abreast of the newest tools and technology that continue to evolve in the industry. Expecting an employee in your marketing department to execute their work and stay informed of new techniques and tools is probably asking too much. When you outsource marketing to a highly skilled team of professionals, you not only receive this type of access but get help from experts who understand how to use them correctly. Getting penalized due to using an old technique will only set you back and hinder any efforts that have already been made. This type of situation might incur if an employee on your in-house marketing team uses an outdated method that should not be implemented.
If you’re still asking yourself, “Should I hire a marketing agency?”, it’s likely you’re going to answer “Yes.” Receiving help from an agency gives you access to experienced and highly skilled specialists, access to more tools and it won’t break your budget. Contact Centipede Digital, we’re a full service marketing agency that will act as your dedicated marketing department.