A new indoor trampoline and adventure park came to us to help them design a logo that would capture their brand essence and appeal to both parents and children.
Airhouse Adventure Park features over 7,000 square feet of trampolines, Xtreme Dodgeball, Battle Beam, Log Roll, 45 ft. Bouldering Wall, 60 ft. Racing Zipline, Valo Jump, Basketball, Aero Strike, Wipeout, Ninja Course, Soft Play, and Laser Tag.
BRAND STYLE GUIDE
Airhouse was looking to launch their new brand in a state that had nothing like it in the area. The team at Airhouse new they had a great concept that would be well-liked by the community; however, they feared that a new brand with a new concept would have a learning curve. They needed to understand the marketplace and also create a brand that would be able to tell their story and entice the community to want to come to their facility.
Our team at Centipede Digital, first pulled external data to develop a market analysis with a competitive focus. From the data, we were able to uncover what the Airhouse brand needed to not only look like, but convey through storytelling.
PLAYFUL AND SOPHISTICATED
We worked closely with the team at Airhouse to design a logo that would provide their target audience with an idea of what they have to offer, along with being memorable in the minds of children. The challenge was creating a brand that differentiated them in the marketplace, as a large competitor was entering the same market. We performed a competitive analysis to ensure we were capitalizing on the value that Airhouse was going to provide to the area.
Secondary Simplified Logo