Totally New forTotal Care.
A group of physicians associated decided to form Total Orthopedics Sports and Spine. The group had spent several years under a different brand and was challenged with separating itself from it since it was engrained in the physical locations, along with their customer base. With a brand-new logo, modern website, visually appealing marketing collateral, and strong digital marketing strategy, the group was able to retain their patient base while attracting new ones.
Reaching Patients Online
On a mission to create a new brand voice, we approached the website buildout from a content strategy perspective keeping in mind HIPAA and ADA Compliance. We enabled a bot on the site to answer common questions or to direct traffic 24/7 to specific areas of the website.