a Brand In Time of Need
The McKinney Chamber of Commerce wanted to help local businesses and residents in the McKinney, Texas area during the COVID-19 pandemic. They saw that there wasn’t a centralized resource where individuals, employees, employers, and entrepreneurs could go to get updates on health information, re-opening plans for the area, grant programs, funding options, and more.
The Chamber wanted to develop a website that was dedicated to helping people and businesses get back to “business”. They wanted it to be easy to navigate, update, and to help with future opportunities to grow.
A Logo That Moves People
Our team wanted to design a logo that depicted the idea of movement without getting bogged down with too many details. Our team of creatives designed a modern and simple design that carries the colors of the McKinney Chamber of Commerce.
Innovative Web Design
Our web designers understood that the intention of the chamber was to provide an easy to navigate website that held a ton of resourceful information for a diverse audience. The website needed to be categorized for ease of access and for the client to update on their own.
The site includes:
- Mobile-friendly website
- Ad Server and Monetization
- Client Friendly UI
- Integrated directory listing
- Artificial Intelligence (AI) Enabled Bot to help direct visitors to areas of focus and to answer frequently asked questions
- Mixed content from a blog article to photography and videos
- Marketing Automation
- Blog Content
“There are a lot of questions and concerns that businesses have right now when it comes to reopening,” Chamber President and CEO Lisa Hermes said in a statement. “The website, mckinneybacktobusiness.com, is meant to help answer those questions by gathering as many resources as possible and putting them in one place.”
“I love the website and the bot is so cool! Thanks so much for everything. I know this resource website will make a huge difference to our business community. We so appreciate the amazing partnership we have with Centipede. Thank you for working straight through to make this happen so quickly.”
610 Elm Street, Suite 100
McKinney, Texas 75069