We manage your ads on Facebook, Instagram, LinkedIn, and TikTok as part of a larger plan.
Managing ads on those platforms is part of our full-service retainers, under a person’s direction, unless we agree on a different scope in writing. We make the ad creative in-house: the images, the copy, and the video ads. The media spend itself is yours. This sits next to the rest of the work in a growth plan: the site, the content, and the reporting you’ll actually see.
What this covers.
Ads on Meta, LinkedIn, and TikTok.
This page is the paid social work: ads on Facebook and Instagram (the Meta platforms), LinkedIn, and TikTok. We direct the campaigns. We use the platforms’ automation where it helps, and a person stays on the work. We are not a platform partner, and we will not claim a special status with any of these platforms.
In-house ad creative.
We make the creative here: the images, the copy, and the video ads the campaigns need. That work is part of this service, and it should match the rest of the content and the organic social work. We will not invent performance figures for a piece of creative on this page.
A person’s direction.
Managing the ads is part of the retainer. We look at what’s running, we set the work against the plan, and we report on it. The media spend is billed separately; we don’t treat the ads as a surprise add-on to the plan.
The rest of the advertising.
Managing Google ads is also part of the full-service retainers, on the same terms. That work is described with the rest of the services on Services and Growth plans. This page is the social side.
How this sits in a growth plan.
Paid ads management is usually bundled in Core Growth, Growth + Visibility, and Leadership. Exact scope is in the agreement. Public pricing is “Contact us for pricing.” See Growth plans.
You don’t have to buy a full plan. You can work with us on this as a single service. If a monthly plan would serve you better, we’ll say so, and why.
Paid ads and social media management can sit in the same engagement. One is the campaigns you pay to place. The other is the accounts and the posts. They should say the same thing, and they are not the same work.
When an ad leads to an inquiry.
An ad is only useful if the inquiry can land and someone can answer it. Where it fits, AI Operations can give a useful first response, including a text-back when a call is missed, with a human handoff and a monthly review. It is priced separately, and you can add it without replacing a plan. Paid ads can start bringing in traffic and inquiries within the first month, once campaigns are live. That is a usual picture, not a guarantee.
What this is not.
- This is not a promise of a return, a lead number, or a cost per result. We will not invent performance figures, and we will not treat a platform’s automation as a substitute for a person watching the work. It is not a stand-in for [social media management](/social-media-agency/) or for the [content](/content-marketing/) the plan needs.
How pricing works.
Pricing depends on the scope of the work. Public pricing is “Contact us for pricing,” and we’ll quote after a short fit conversation. The media spend itself is yours. Exact scope is in the agreement. We don’t publish dollar amounts on the site.
Common questions.
Are ads billed separately?
Managing social ads on Meta, LinkedIn, and TikTok, and managing Google ads, is part of the full-service retainers, unless we agree on a different scope in writing. The media spend itself is yours. Our team directs it, and we use the platforms’ automation where it helps. That’s on Growth plans and Services.
Do you only run Facebook ads?
No. This page is social advertising: ads on Facebook and Instagram (the Meta platforms), LinkedIn, and TikTok. We also make the ad creative in-house. Managing Google ads is also part of the full-service retainers. We are not a platform partner.
Do you make the ad creative?
Yes. We make the images, the copy, and the video ads in-house. Exact scope is in the agreement.
Do I have to buy a full growth plan?
No. You can work with us on this as a single service. If a monthly plan would serve you better, we’ll say so, and why. See Services.
Can I add this if I already work with you?
Yes. If you want to add social advertising, or talk about a different plan, tell us. We add that work to the engagement you already have. Use the contact form and check that you’re a current client.