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Leadership


A fractional CMO — without a full-time executive seat.

A monthly strategy seat with Tom Morganelli, plus the Centipede team to do the work. Senior people stay on the account — there is no handoff to a junior rep. This is the Leadership growth plan: everything in Growth + Visibility, and a regular working session to set priorities, guide budget, and keep the plan honest. It is the highest plan at the same firm, not a second company.

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Signs you might need a fractional CMO.

You don’t need a full-time marketing executive to want senior help. A fractional CMO is a fit for some businesses and the wrong expense for others. These are the situations we hear most often — worth sitting with, whether or not you talk to us.
  • No one owns the plan. Marketing is spending money, but no one owns the plan. Vendors are busy; priorities are not.
  • The founder is still the marketing lead. And the rest of the business is paying for it in time.
  • The work doesn’t point at the same offers. Ads, the site, and content are running, but they don’t point at the same offers, or at the offers you actually want.
  • You’re unsure about a full-time executive seat. You’re about to hire a full-time executive and you’re not sure the seat is justified yet — or you had one and you’re not ready to fill it again.
  • There’s a growth target, and no one owns the tradeoffs. Budget, focus, and what to stop doing aren’t being decided.
If several of those are true, a monthly strategy seat can help. If they’re not, Core Growth or Growth + Visibility may be enough, and we’ll say so. This page is not a pitch that every business needs a fractional CMO. Compare the plans.

What’s in the monthly seat.

This is a monthly strategy seat, not a promise that Tom is available all day. Senior people stay on the account. The people who sit in the session also do the work — there is no handoff to a junior rep.

A working session with Tom.

At a cadence set in the agreement.

Written priorities and budget guidance.

After that session, you get a written picture of what comes next.

Oversight of the work.

Ads, the site, content, SEO, and, where it’s in the plan, AI search and any AI Operations we add.

Vendor and AI-governance advice.

When those decisions come up.
If you want a fuller picture of the plan this sits on, see Growth plans.

What this is not.

  • This is not a separate consulting company.
  • It is not a full-time executive hire.
  • It is not a guarantee of a result, and it is not the right expense for every business.
  • We will only recommend Leadership when the seat is a fit.
Tom Morganelli, founder of Centipede Digital

Meet Tom Morganelli.

Tom Morganelli founded Centipede Digital in 2014. He is a Professional Certified Marketer — the American Marketing Association’s PCM credential — a member of the American Marketing Association, and Google Ads and Microsoft Ads certified. He was accepted into Forbes Agency Council in 2021.

  • Credential

    Professional Certified Marketer

    The American Marketing Association’s PCM credential. He is also a member of the AMA.

  • Ads

    Google Ads and Microsoft Ads

    Certified in both.

  • Council

    Forbes Agency Council

    Accepted in 2021.
How the firm started, and where the honors live
The origin of the firm is straightforward. While mentoring at the Dallas Entrepreneurial Center, Tom saw businesses get a growth strategy and then struggle to find someone who could carry it out. He built Centipede to do both.The two confirmed, dated honors — a 2020 Gold dotCOMM Award and a 2021 Gold MUSE Creative Award — are written modestly on About. This short bio does not repeat the full, dated line.

How pricing works.

This is the Leadership growth plan. Contact us for pricing.

Common questions.

Is this a separate consulting company?

No. Leadership is the highest plan at Centipede Digital, the same firm. Senior people stay on the account, and the team that sits in the monthly session also does the work — there is no handoff to a junior rep.

Is Tom on call every day?

No. This is a monthly strategy seat — a working session, written priorities, budget guidance, and oversight — not a promise that Tom is available all day.

What’s the difference between this and Core Growth?

Core Growth is the full-service retainer. Leadership includes everything in Growth + Visibility (which already includes Core), plus the monthly seat with Tom. The growth plans page has the comparison table.

I’m already a client. Can I move to Leadership?

Talk with us. Use the contact form, check that you’re a current client, and mention Leadership. We’ll talk about whether the seat is a fit. We won’t change a current fee on this page; that would need a separate agreement.