Frequently asked questions.
Straight answers about how we work, the growth plans, Centipede FrontLine, AI search visibility, websites, HIPAA-compliant options, and pricing. If you want to talk, call (877) 521-6002 or use the contact form.
Working with us.
What kinds of businesses do you work with?
Do you take more than one client in the same market?
No. We take only one client in a given market. We won’t take more than one client in the same industry in the same geographic market, because it isn’t fair to ask you to share us with a competitor. That’s explained on Work.
Why do you turn some clients down?
We turn work down when we’d care more about growing the company than the people who run it would. That has been true even in years when the revenue would have helped. The client list is short on purpose. See Work.
Who will I work with?
Senior people stay on every account, and there is no handoff to a junior rep. The same people who sit in the planning conversation also do the work. Centipede Digital is led by Tom Morganelli, who founded the firm in 2014; he is a Professional Certified Marketer (the American Marketing Association’s PCM credential), an AMA member, and Google Ads and Microsoft Ads certified, and he was accepted into Forbes Agency Council in September 2021. More is on About and Leadership.
Where are you based?
We’re a fully remote firm, and we work with companies across the country. You can reach us at (877) 521-6002, or through the contact form.
How do we get started?
A first conversation is straightforward. It helps if you can share your site, how leads come in today, and where you want the business to go. We’ll recommend a monthly plan, a single service, a site project, or AI Operations when it fits, and we’ll be direct if something isn’t a fit. Talk with us.
Growth plans and Leadership.
What’s included in a growth plan?
Most clients are on a monthly full-service retainer, one of three plans: Core Growth, Growth + Visibility, and Leadership. They share a full-service core (site care, ads, content, SEO, and reporting), and they build from there. Public pricing is “Contact us for pricing.” Exact scope is in the agreement. The comparison is on Growth plans.
Do I have to buy a full growth plan?
No. You can work with us on a single service. If a monthly plan would serve you better, we’ll say so, and why. That’s the same answer we give on Services.
What’s the difference between the three plans?
Core Growth is the full-service retainer: site care, ads, content, SEO, and reporting. Growth + Visibility adds a named AI search program and a tighter listing and review cadence. Leadership is Growth + Visibility plus a monthly strategy seat with Tom Morganelli. See the table on Growth plans.
What is the Leadership plan?
Leadership is a monthly strategy seat with Tom, plus the Centipede team to do the work. It includes everything in Growth + Visibility, and a regular working session to set priorities, guide budget, and keep the plan honest. It is the highest plan at the same firm, not a second company, and it is not a full-time executive hire. See Leadership.
Are ads billed separately?
Managing Meta, LinkedIn, TikTok, and Google ads is part of the full-service retainers, unless we agree on a different scope in writing. The media spend itself is yours. Our team directs it, and we use the platforms’ automation where it helps. That’s on Growth plans and Services.
How fast will we see results?
It depends on the channel. Paid ads can start bringing in traffic and inquiries within the first month, once campaigns are live, while SEO usually takes longer: you often start to see movement over a few months, and the more durable results tend to build over the rest of the year. We’ll tell you what to expect for your situation, and we won’t pretend a timeline is a guarantee.
Can I add work if I already work with you?
Yes. If you want to add AI Operations, a website project, or talk about a different plan, tell us. We add that work to the engagement you already have. Use the contact form and check that you’re a current client.
Centipede FrontLine and the AI front desk.
What is Centipede FrontLine?
Centipede FrontLine is our AI front desk: voice receptionist, website chat, missed-call text-back, and light CRM or scheduling automation, with a human handoff and a monthly review. It is set up and watched by the same senior people who hold your growth plan. It is priced separately, and you can add it without replacing a plan. See AI Operations.
What is AI Operations?
AI Operations is the offer for Centipede FrontLine, our watched AI front desk: voice receptionist, website chat, missed-call text-back, and light CRM or scheduling automation, with a human handoff and a monthly review. It is set up and watched by the same senior people who hold your growth plan. It is priced separately, and you can add it without replacing a plan. See AI Operations.
How does an after-hours call work?
When a call comes in after hours, or when the front desk is busy, the system can give a useful first response, including a text-back when a call is missed. A person on your side is ready to take over, and we review the work every month. A walkthrough of how that can go is on AI Operations. It is an example, not a promise about volume or results.
What happens with a complex call?
When a conversation needs a person, it is routed to one, not left in a bot. We agree on when that happens, and we test it. This is not a set-and-forget install, and it is not unsupervised legal or medical advice. See AI Operations.
Does this replace our staff?
No. When a conversation needs a person, it is routed to one, and a person on your side is ready to take over. It is not a set-and-forget install, and it is not a replacement for a marketing retainer. See AI Operations.
Marketing automation, email, and websites.
What does marketing automation cover?
It covers CRM updates, follow-up, and simple workflow rules, so leads don’t sit. This is a capability inside AI Operations, not a standalone product, and not an email-marketing package. See Marketing Automation.
Is this an email-marketing service?
No. Marketing Automation is the CRM, follow-up, and workflow layer of AI Operations. For campaigns and newsletters as part of a retainer, see Email Marketing.
Will this automate our whole business?
No. We set up a focused set of rules, enough to keep leads moving, and we review them with you. We don’t promise to automate everything, and we don’t set rules and walk away.
Do you build websites?
Yes. Care and iteration sit inside the full-service plans. A new site, or a substantial rebuild, is quoted as a project, and ongoing care stays in the retainer. That’s on Services and Growth plans.
Is a new website included in a growth plan?
Ongoing site care can sit in the plan. A new site, a rebuild, or a larger project is scoped and billed as its own piece of work. Public pricing is “Contact us for pricing.” Exact scope is in the agreement. That’s on Growth plans.
AI Search Visibility.
How do I show up in ChatGPT, Perplexity, and Google AI Overviews?
This is a named part of our Growth + Visibility plan: a program for how your business appears in Google and in AI answers. We still do the foundations: a clear sense of who the business is, consistent listings, and content that’s accurate and well structured. We will not claim we can guarantee a place in an AI Overview or a mention in those tools. See AI Search Visibility.
Can you guarantee we’ll be mentioned in AI answers?
No. We won’t claim we can guarantee mentions, and we won’t treat a citation as a lead. The work is about giving those systems clear, consistent, accurate information to work from, and about watching how you’re described. See AI Search Visibility.
Is AI Search Visibility a replacement for SEO?
No. It’s an evolution of SEO and listing management, sitting on top of the foundations: a clear entity, consistent listings, and accurate content. Local and technical SEO still sit in every full-service plan. This named program is included in Growth + Visibility.
HIPAA, pricing, and getting in touch.
Do you offer HIPAA-compliant marketing tools?
Yes. We offer HIPAA-compliant options for call tracking, email, and forms used to gather information, including intake. These can be set up to support HIPAA compliance. We’ll talk through what you need, and we’ll only use them where they fit the work.
How does pricing work?
Pricing depends on the scope of the work. Public pricing on every plan is “Contact us for pricing,” and we’ll quote after a short fit conversation. For AI Operations, setup and a monthly fee depend on call volume, channels, and what we have to connect. Exact scope is in the agreement; we don’t publish dollar amounts on the site, as noted on Growth plans.
Social media, content, and social advertising.
Do you offer social media management?
Yes. We manage the accounts, the posts, the short-form video, and the day-to-day social work the plan needs, on Facebook, Instagram, LinkedIn, TikTok, and the like. When it fits the plan, that includes influencer outreach and management. That work usually sits in a monthly growth plan, and you can also hire us for it as a single service. See Social media management.
Do you create content?
Yes. We create the pages, posts, video, and social content the plan calls for, including short-form video, and we don’t publish a volume quota on the site. Exact scope is in the agreement. See Content creation.
Do you manage social advertising?
Yes. Managing ads on Facebook, Instagram, LinkedIn, and TikTok is part of the full-service retainers, under a person’s direction, unless we agree on a different scope in writing. We make the ad creative in-house. The media spend itself is yours. See Social advertising.